Direct response pages, tracked and built mobile first.
The marketing page for my own FP&A product. Real traffic, Google Analytics scroll depth and CTA click testing informed two rounds of hero and CTA changes.
tracked: scroll depth, cta_click
Free trial page for an investing analytics SaaS. Clean light system, a dashboard mockup built entirely in CSS, spotlight CTA.
tracked: cta_click, demo_scroll · lighthouse mobile: 81
Lead capture for a free 5 day crypto course. Market terminal aesthetic, vocabulary ticker, animated reader counter, single email goal.
tracked: cta_click, course_signup · lighthouse mobile: 77
Webinar registration for a weekly live briefing. Hot red direct response poster, evergreen countdown to the next session, dual forms.
tracked: cta_click, webinar_signup, countdown_view · lighthouse mobile: 85
Launch waitlist for an automatic trading journal. Graph paper minimalism, one ticking headline word, one field, one button.
tracked: cta_click, waitlist_signup · lighthouse mobile: 79
questions about any of this? email me.