8 pieces of work across 4 categories.
Lead capture for a free 5 day crypto course. Market terminal aesthetic, vocabulary ticker, animated reader counter, single email goal.
tracked: cta_click, course_signup · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 77
Free trial page for an investing analytics SaaS. Clean light system, a dashboard mockup built entirely in CSS, spotlight CTA.
tracked: cta_click, demo_scroll · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 81
Webinar registration for a weekly live briefing. Hot red direct response poster, evergreen countdown to the next session, dual forms.
tracked: cta_click, webinar_signup, countdown_view · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 85
Launch waitlist for an automatic trading journal. Graph paper minimalism, one ticking headline word, one field, one button.
tracked: cta_click, waitlist_signup · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 79
The marketing page for my own FP&A product. Real traffic, GA4 scroll depth and CTA click testing informed two rounds of hero and CTA changes.
tracked: scroll depth, cta_click · stack: next.js, tailwind, framer motion, ga4
An AI-assisted FP&A workflow that connects uploaded financial data, mapped reporting fields, and deterministic finance logic to produce variance analysis, anomaly detection, scenario summaries, board-style briefs, and natural-language finance Q&A, with saved analyses, subscription billing, and PDF export.
A trial-balance validation tool for multi-entity finance teams that flags account mapping issues, duplicate entries, FX inconsistencies, classification gaps, missing tags, and intercompany mismatches before submissions move into reporting or consolidation, with an annotated CSV export.
A private admin interface for Isaac's own content system, showing the post queue, knowledge base, captured ideas, comments and analytics, and able to trigger post generation on demand.