10 pieces of work across 3 categories.
Lead capture for a free 5 day crypto course. Market terminal aesthetic, vocabulary ticker, animated reader counter, single email goal.
tracked: cta_click, course_signup · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 77
Free trial page for an investing analytics SaaS. Clean light system, a dashboard mockup built entirely in CSS, spotlight CTA.
tracked: cta_click, demo_scroll · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 81
Webinar registration for a weekly live briefing. Hot red direct response poster, evergreen countdown to the next session, dual forms.
tracked: cta_click, webinar_signup, countdown_view · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 85
Launch waitlist for an automatic trading journal. Graph paper minimalism, one ticking headline word, one field, one button.
tracked: cta_click, waitlist_signup · stack: next.js, tailwind, framer motion, ga4 · lighthouse mobile: 79
The marketing page for my own FP&A product. Real traffic, GA4 scroll depth and CTA click testing informed two rounds of hero and CTA changes.
tracked: scroll depth, cta_click · stack: next.js, tailwind, framer motion, ga4
An AI-assisted FP&A workflow that connects uploaded financial data, mapped reporting fields, and deterministic finance logic to produce variance analysis, anomaly detection, scenario summaries, board-style briefs, and natural-language finance Q&A, with saved analyses, subscription billing, and PDF export.
A self-contained study app holding 1,000 original CISSP-style questions across all eight domains, organised into ten full-length practice tests weighted to the official domain split, with a timer, question navigator, flagging, per-domain scoring, and a filterable answer review.
A private admin interface for Isaac's own content system, showing the post queue, knowledge base, captured ideas, comments and analytics, and able to trigger post generation on demand.
A config-driven pipeline that researches a named person and their companies from public sources, diagnoses where manual work is likely happening, drafts an outreach email, and renders a personalised evidence page for that one recipient.