11 pieces of work across 4 categories.
A private admin interface for Isaac's own content system, showing the post queue, knowledge base, captured ideas, comments and analytics, and able to trigger post generation on demand.
A config-driven pipeline that researches a named person and their companies from public sources, diagnoses where manual work is likely happening, drafts an outreach email, and renders a personalised evidence page for that one recipient.
A specified consumer product that would link a user's Nigerian and UK bank accounts, categorise transactions automatically, and explain their money in plain English, with a deployed interface prototype showing what it would look like.
An AI-assisted FP&A workflow that connects uploaded financial data, mapped reporting fields, and deterministic finance logic to produce variance analysis, anomaly detection, driver-based forecasts, scenario summaries, board-style briefs, and natural-language finance Q&A, with saved analyses, subscription billing, and PDF export.
The marketing page for my own FP&A product. Real traffic, Google Analytics scroll depth and CTA click testing informed two rounds of hero and CTA changes.
tracked: scroll depth, cta_click
Free trial page for an investing analytics SaaS. Clean light system, a dashboard mockup built entirely in CSS, spotlight CTA.
tracked: cta_click, demo_scroll · lighthouse mobile: 81
A self-contained study app holding 1,000 original CISSP-style questions across all eight domains, organised into ten full-length practice tests weighted to the official domain split, with a timer, question navigator, flagging, per-domain scoring, and a filterable answer review.
Lead capture for a free 5 day crypto course. Market terminal aesthetic, vocabulary ticker, animated reader counter, single email goal.
tracked: cta_click, course_signup · lighthouse mobile: 77
Webinar registration for a weekly live briefing. Hot red direct response poster, evergreen countdown to the next session, dual forms.
tracked: cta_click, webinar_signup, countdown_view · lighthouse mobile: 85
A reporting system for a crypto education business that pulls ad performance from the Meta Marketing API and contact data from the HubSpot CRM API into a Google Sheet, reconciles the two sources day by day, explains where and why they disagree, and presents the result as a dashboard with LLM-written commentary grounded in the underlying data.
client work, holds client data
Launch waitlist for an automatic trading journal. Graph paper minimalism, one ticking headline word, one field, one button.
tracked: cta_click, waitlist_signup · lighthouse mobile: 79