← stack

marketing analytics

1 piece of work, under financial models.

• DTC FP&A Model

  concept build2025

  A reusable FP&A model for marketing-driven consumer e-commerce brands covering traffic, conversion, AOV, orders, revenue, paid media, CAC, ROAS and MER, gross margin, contribution margin, inventory planning, cash timing, and scenarios.

  • excel
  • google sheets
  • unit economics
  • marketing analytics
  • contribution margin analysis
  • inventory planning
  • scenario analysis

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