← stack

unit economics

3 pieces of work, under financial models.

• DTC FP&A Model

  concept build2025

  A monthly business review model for direct to consumer brands, building orders from paid and organic funnels, splitting new from repeat revenue, and reporting contribution margin before and after marketing. Carries an inventory engine with reorder points and stockout flags, a monthly cash flow with runway, and a scenario switch.

  The MBR Command Center reads this model.

  • cash planning
  • contribution margin analysis
  • inventory planning
  • marketing analytics
  • scenario analysis
  • unit economics

  • excel
  • google sheets
  • scenario analysis
  • unit economics

  visit ↗

• Marketplace Revenue Template

  concept build2025

  A 48 month model for commission based marketplaces with separate buyer and seller acquisition builds, each with its own channels, CAC and LTV. Produces a monthly P&L and balance sheet, buyer and seller cohort retention, a KPI sheet with profitability and cash runway, and scenario switching. Driven entirely from Inputs, no hardcodes.

  • cohort analysis
  • marketplace metrics
  • profitability analysis
  • runway analysis
  • three-statement modeling
  • unit economics

  • cohort analysis
  • excel
  • google sheets
  • unit economics

  visit ↗

• SaaS Finance Engine

  concept build2025

  A SaaS operating model with four acquisition funnels each driving their own CAC, a three tier customer movement engine feeding an MRR and ARR waterfall, a headcount and salary build, an income statement to EBITDA, CAC payback on gross margin and ASC bases, burn, runway and profitability, and a three state model switch with sensitivity overrides across the assumptions.

  • churn analysis
  • fp&a
  • headcount planning
  • payback analysis
  • revenue forecasting
  • runway analysis
  • saas metrics
  • scenario analysis
  • sensitivity analysis
  • unit economics

  • cohort analysis
  • excel
  • google sheets
  • scenario analysis
  • unit economics

  visit ↗